Marketing Students Receive New Knowledge In Digital Marketing

The members of the Business Students Association were the main beneficiaries of the seminar

A digital Marketing Seminar under the theme, “The Digital Marketing and Transformation Pinnacle: Our Journey and Experiences,” has been held for Marketing students of the GCTU Business School.

The seminar, which was hosted by the Department of Marketing in collaboration with the Business Students’ Association, aimed at equipping attendees with invaluable Digital Marketing insights from seasoned industry professionals.

Opening the seminar, the Dean of the GCTU Business School, Prof. George Ampong, underscored the profound shift towards online platforms in today’s global landscape and emphasized the crucial role digital marketing plays in business growth. Prof. Ampong urged students to leverage the knowledge gained to navigate the digital sphere strategically.

A Senior Marketing Consultant at Wellsfargo Bank, Mr. Charles Ebu, shed light on the ever-evolving nature of digital marketing. He emphasized the need for businesses to adapt continuously to the changing digital landscape to remain competitive. From social media strategies to data analytics, Mr. Ebu outlined key components of effective digital marketing, including global reach, targeted advertising, real-time engagement as well as data insight and performance tracking. Highlighting the importance of understanding digital transformation, he stressed the significance of aligning organizational processes with technological advancements and developing a digital-first culture.

The two resource persons (Mr. Ebu – left and Mr. Tsikata) are in the country on holiday

Staff Data Scientist at Wal-Mart Inc, Mr. Hayford Kofi Tsikata, delved into the role of data science in revolutionizing digital marketing strategies. In his presentation, he defined data science as the art of extracting meaningful insights from data, using technology and statistical methods, Mr. Tsikata explained its role in enhancing decision-making processes.

He showcased real-world data science applications in digital marketing, including personalization, predictive analytics, social media sentiment analysis and customer lifetime value prediction. Mr. Tsikata outlined the tangible benefits of integrating data science into marketing initiatives, including increased revenue, improved targeting, enhanced customer insights, and sustainable competitive advantage.

The seminar served as a platform for students to gain practical insights and foster connections within the digital marketing domain, empowering them to become adept professionals in the ever-changing digital era.

Among the attendees at the seminar were the Head of the Marketing Department, Prof. Emelia Amoako Asiedu and the Head of the Management Studies Department, Prof. Theresa Obuobisa-Darko.

From left to right: Mr. Tsikata, Mr. Ebu, Prof. Amoako Asiedu and Mr. Joseph Wireko

Issued by University Relations Directorate
Wednesday April 3, 2024