Professor Robert Ebo Hinson

MBA (University of Ghana), DPhil (University of Ghana), PhD (Aalborg University)

Vice-Chancellor, Ghana Communication Technology University and Council member

  • Profile


    Professor Hinson is currently the Pro-Vice Chancellor of the Ghana Communication Technology University, a Ghanaian public University primarily focussed on the delivery of information technology related courses. Robert has acted as Vice Chancellor and Deputy Vice-Chancellor Academic at the University of Kigali and taught at the Ashesi University, University of Ghana, University of the Free State, Ghana Institute of Management and Public Administration and the Durban University of Technology.

    He has held important University governance roles such as University Rector, Director of Institutional Advancement, Head of Department, Head of Hall, and Coordinator of a Masters Degree Programme. He joined the academia in 2003 as lecturer at the University of Ghana Business School, rising to become a Senior Lecturer in 2005, Associate Professor in 2010, and Professor in 2014.

    He holds honorary professorial positions across several Universities and has been ranked in consecutive years, the leading African marketing scholar by the Alper-Doger Scientific Index Rankings (2021 & 2022) and leading Business and Management Scholar in Ghana, by the same global research ranking.

    Professor Hinson has examined theses of students in a range of Business/Communications/Marketing/Sustainability and Corporate Social Responsibility areas. His main research interests lie in the academic areas of marketing and communications, information and technology management, service management, and social responsibility and sustainability management.

    He has twenty-five monographs/edited volumes to his credit and over 150 peer-reviewed journal papers/book chapters to his credit. He has taught undergraduate, masters and doctoral level students across Africa. Professor Hinson has worked as an external examiner at the University of Strathmore, University of Education Winneba, University of KwaZulu-Natal, University of Development Studies, Cardiff Metropolitan, Islamic University College, University of Zululand, Pentecost University College, Central University of Technology, University of the Free State, North-West University, University of South Africa, and The Da Vinci Institute of Technology Management.

    He has also assessed candidates for promotion from institutions such as the Ghana Institute of Management and Public Administration, Methodist University College, Dominion University College, Garden City University College, and the York University in Canada.

    In an advertising and academic career spanning twenty-four years, Professor Hinson has provided marketing, brand communications and service management consulting, training and advisory services to institutions such as the Kenya Export Promotion Council, Canon, Daewoo, Dark and Lovely, Carsons, Golden Tulip, LG, Lone Star Airways, CAL Bank, Lufthansa, Microsoft, Mercedes Benz, Peugeot, Symantec, Steers, Standard Chartered Bank, Enterprise Group, First Atlantic Merchant Bank, Fidelity Group, Golden Beach Hotels, NIB Bank Limited, NTHC, Omni BSIC Bank, Petra Trust, Ghana Airports Company Limited, Secure Pension Trust Limited, Access Bank Ghana Limited, Ecobank, Vanguard Life Company Limited, Beige Capital, Prudential Bank, Ghana Stock Exchange, Bank of Africa, Barclays Bank, Star Assurance Company Limited, Zenith Bank, Provident Life Company Limited, Bank of Ghana, DANIDA, USAID, EU APC, Acer, SG-SSB, Standard Chartered Bank, Ghana and National Information Technology Authority (NITA), HFC Bank, Omni BSIC, Petra Company Limited, National Information Technology Authority (NITA), Ghana Oil Company Limited (GOIL) and the Ghana Commercial Bank.

    Professor Hinson sits on the advisory board of the Commercial and Allied Service Cluster of the Jospong Group of Companies (comprising Ignite Media Group, AH Hotel, Appointed Time Press) and other boards including those of Camelot Company Limited, Edifund, and the Africa Environmental Sanitation Consult.
  • Publications (or Articles)


    1. Twum, K. K., Kosiba, J. P. B., Hinson, R. E., Gabrah, A. Y. B., & Assabil, E. N. (2022). Determining mobile money service customer satisfaction and continuance usage through service quality. Journal of Financial Services Marketing, 1-13.

    2. Boadi, E. A., He, Z., Antwi, C. O., Altab, H. M., Bosompem, J., Hinson, R. E., & Boadi, V. A. (2022). Value co-creation and employee service behaviours: The moderating role of trust in employee-hotel relationship. Journal of Retailing and Consumer Services, 66, 102898.

    3. Ibrahim, M., Hinson, R. E., & Stephen, A. (2022). Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-16.

    4. Oppong, E., Hinson, R. E., Adeola, O., Muritala, O., & Kosiba, J. P. (2021). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management & Business Excellence, 32(1-2), 177-198.

    5. Abubakari, A., Ofori, K. S., Boateng, H., N’Da, K., & Hinson, R. E. (2021). The effect of foreign market knowledge on SME export performance: a study of non-traditional SMEs in Ghana. Global Knowledge, Memory and Communication.

    6. Ayentimi, D. T., Hinson, R. E., & Burgess, J. (2021). Cultivating social capital: an exploratory analysis of business postgraduates in Ghana. Education+ Training, 63 (9), 1225-1241.

    7. Boateng, H., Ampong, G. O. A., Adam, D. R., Ofori, K. S., & Hinson, R. E. (2021). The relationship between social interactions, trust, business network, external knowledge access, and performance: A study of SMEs in Ghana. VINE Journal of Information and Knowledge Management Systems.

    8. Hinson, R. E., Hein, W., Tettey, L. N., Nartey, B. A., Harant, A., Struck, N. S., & Fobil, J. N. (2021). Critical prerequisites for Covid‐19 vaccine acceleration: A developing economy perspective. Journal of Public Affairs, e2723.

    9. Mogaji, E., Adeola, O., Hinson, R. E., Nguyen, N. P., Nwoba, A. C., & Soetan, T. O. (2021). Marketing bank services to financially vulnerable customers: evidence from an emerging economy. International Journal of Bank Marketing, 39 (2), 402-428.

    10. Mohammed, I., Mahmoud, M. A., & Hinson, R. E. (2021). The effect of brand heritage in tourists' intention to revisit. Journal of Hospitality and Tourism Insights.

    11. Blankson, C., Iyer, P., Owusu-Frimpong, N., Nwankwo, S., & Hinson, R. (2020). Positioning strategies of foreign and indigenous firms in an African cultural milieu. Journal of Business Research, 119, 627-638.

    12. Boateng, H., Visnupriyan, R., Ofori, K. S., & Hinson, R. E. (2020). Examining the link between social capital, knowledge quality, SMEs innovativeness and performance. Business Information Review, 37(4), 167-175.

    13. Hinson, R. E., Adeola, O., Amankwah-Amoah, J., & Adomako, S. (2020). Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibility. International Journal of Multinational Corporation Strategy, 3(2), 153-170.

    14. Hinson, R. E., Osabutey, E., Kosiba, J. P., & Asiedu, F. O. (2020). Internationalisation and branding strategy: A case of the English Premier League’s success in an emerging market. Qualitative Market Research: An International Journal, 23 (4), 747-766.

    15. Kosiba, J. P., Acheampong, A., Adeola, O., & Hinson, R. E. (2020). The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers. Journal of Retailing and Consumer Services, 54, 102033.

    16. Kosiba, J. P., Boateng, H., Okoe, A. F., & Hinson, R. (2020). Trust and customer engagement in the banking sector in Ghana. The Service Industries Journal, 40(13-14), 960-973.

    17. Mogaji, E., Hinson, R. E., Nwoba, A. C., & Nguyen, N. P. (2021). Corporate social responsibility for women's empowerment: a study on Nigerian banks. International Journal of Bank Marketing, 39 (4), 516-540.

    18. Twum, K. K., Kosiba, J. P., Abdul-Hamid, I. K., & Hinson, R. (2020). Does Corporate Social Responsibility Enhance Political Marketing? Journal of Nonprofit & Public Sector Marketing, 1-31.

    19. Xiao, W., Opata, C. N., Tetteh, S., John Narh, T. W., & Hinson, R. E. (2020). Value co-creation effects on transaction cost, relational capital, and loyalty of hair salon customers: Results and implications of a Ghanaian study. Journal of Psychology in Africa, 30(3), 217-224.

    20. Hinson R., Lensink R. Mueller A. (2019), “Transforming agribusiness in developing countries: SDGs and the role of FinTech” Current Opinion in Environmental Sustainability, Vol. 41, pp. 1-9

    21. Hinson, R., Kosiba, J., Boateng, H., Odoom, R. and Gyampo, R. (2019), "Dialogic features of brand South Africa’s website and tourists’ intentions to visit", European Business Review, Vol. 31 No. 5, pp. 569-584.

    22. Hinson, R., Boateng, H., Renner, A. and Kosiba, J. (2019), "Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective",

    23. Coffie, S., Anning-Dorson, T., Hinson, R. E., Bosah, G., & Anani-Bossman, A. (2022). Marketing Communications in Emerging Economies: Conclusions and Recommendations. In Marketing Communications in Emerging Economies, Volume II (pp. 277-296). Palgrave Macmillan, Cham.

    24. Coffie, I. S., & Hinson, R. E. (2022). Market Orientation in the Public Sector: The Perspective from an Emerging Economy. In New Public Management in Africa (pp. 17-45). Palgrave Macmillan, Cham.

    25. Effah, E. A., & Hinson, R. E. (2022). Green Brand Equity in an Emerging Economy: Ghana in Perspective. In Green Marketing in Emerging Economies (pp. 193-224). Palgrave Macmillan, Cham.

    26. Elliot, E. A., Hinson, R. E., Annan, A., & Eppler, M. J. (2022). Digital Channels Catalysing Businesses in Fast-Expanding African Markets. In Digital Service Delivery in Africa (pp. 17-51). Palgrave Macmillan, Cham.

    27. Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., & Kirgiz, A. C. (2022). Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction. In Green Marketing in Emerging Economies (pp. 1-16). Palgrave Macmillan, Cham.

    28. Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (2022). Reimagining Educational Futures in Developing Countries: An Introduction. In Re-imagining Educational Futures in Developing Countries (pp. 3-14). Palgrave Macmillan, Cham.

    29. Adeola, O., Edeh, J. N., Hinson, R. E., & Netswera, F. (2022). Digital Service Delivery in Africa: An Introduction. In Digital Service Delivery in Africa (pp. 3-16). Palgrave Macmillan, Cham.

    30. Anning-Dorson, T., Hinson, R. E., Coffie, S., Bosah, G., & Abdul-Hamid, I. K. (2022). Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence. In Marketing Communications in Emerging Economies, Volume II (pp. 1-9). Palgrave Macmillan, Cham.

    31. Boateng, H., Abdul-Hamid, I. K., Kosiba, J. P. B., & Hinson, R. E. (2022). Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory. In Marketing Communications in Emerging Economies, Volume II (pp. 175-198). Palgrave Macmillan, Cham.

    32. Hinson, R. E., Madichie, N., Adeola, O., Nyigmah Bawole, J., Adisa, I., & Asamoah, K. (2022). The New Public Management and the Way Forward in Africa. In New Public Management in Africa (pp. 317-326). Palgrave Macmillan, Cham.

    33. Hinson, R. E., Madichie, N., Adeola, O., Nyigmah Bawole, J., Adisa, I., & Asamoah, K. (2022). New Public Management in Africa: An Introduction. In New Public Management in Africa (pp. 1-15). Palgrave Macmillan, Cham.

    34. Hinson, R. E., & Tettey, L. N. (2022). Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology. In Digital Service Delivery in Africa (pp. 187-203). Palgrave Macmillan, Cham.

    35. Madichie, N. O., & Hinson, R. E. (2022). The African Creative Industry in a Free Trade Area. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    36. Madichie, N. O., & Hinson, R. E. (2022). Value Co-creation of Places and Spaces in Africa’s Creative Hubs. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    37. Madichie, N. O., & Hinson, R. E. (2022). The Future of Africa’s Creative Industries. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    38. Madichie, N. O., & Hinson, R. E. (2022). Africa in the Age of Digitalisation. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    39. Madichie, N. O., & Hinson, R. E. (2022). Country Level Case Studies. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    40. Madichie, N. O., & Hinson, R. E. (2022). Re-engaging with Europe and the Commonwealth in a Post-Brexit Era. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    41. Madichie, N. O., & Hinson, R. E. (2022). The Legal Landscape and Challenges. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    42. Madichie, N. O., & Hinson, R. E. (2022). Introduction to the Landscape of Creative Industries in Africa. In The Creative Industries and International Business Development in Africa. Emerald Publishing Limited.

    43. Mukonza, C., Hinson, R. E., Adeola, O., Adisa, I., Mogaji, E., & Kirgiz, A. C. (2021). Green Marketing: An Introduction. In Green Marketing in Emerging Markets (pp. 3-14). Palgrave Macmillan, Cham.

    44. Ngoasong, M. Z., Kimbu, A. N., Adeola, O., & Hinson, R. E. (2021). Introduction: New Frontiers in Hospitality and Tourism Management in Africa. In New Frontiers in Hospitality and Tourism Management in Africa (pp. 1-14). Springer, Cham

    45. Anning-Dorson, T., Hinson, R. E., Boateng, H., Anani-Bossman, A., Kirgiz, A. C., & Gujral, M. (2021). Introduction to Marketing Communications: Setting the Scene for Emerging Economies. In Marketing Communications in Emerging Economies, Volume I (pp. 1-11). Palgrave Macmillan, Cham.

    46. Anning-Dorson, T., Hinson, R. E., Boateng, H., Anani-Bossman, A., Kirgiz, A. C., & Gujral, M. (2021). Conclusion and Way Forward for Marketing Communications in Emerging Economies. In Marketing Communications in Emerging Economies, Volume I (pp. 293-296). Palgrave Macmillan, Cham.

    47. Azumah, D. M. Y., Hinson, R. E., Nukpezah, D., & Yiran, G. A. B. (2021). Visual Pollution Through Excessive Outdoor Advertisements. In Marketing Communications in Emerging Economies, Volume I (pp. 193-228). Palgrave Macmillan, Cham.

    48. Coffie, I. S., & Hinson, R. E. (2021). Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies. In Marketing Communications in Emerging Economies, Volume I (pp. 161-192). Palgrave Macmillan, Cham.

    49. Effah, E. A., & Hinson, R. E. (2021). Sustainability Marketing and African University Brands: The Case of the University of Ghana. In Marketing Brands in Africa (pp. 53-81). Palgrave Macmillan, Cham.

    50. Hinson, R. E., Adeola, O., & Adisa, I. (2021). Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets. In Green Marketing and Management in Emerging Markets (pp. 169-177). Palgrave Macmillan, Cham.

    51. Hinson, R. E., Adeola, O., & Adisa, I. (2021). Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through People. In Green Marketing and Management in Emerging Markets (pp. 3-11). Palgrave Macmillan, Cham.

    52. Adae, E. K., Kosiba, J. P. B., Hinson, R. E., Twum, K. K., Newman, N., & Nutsugah, F. F. (2021). An Introduction to Responsible Management: A Corporate Social Responsibility, Green Marketing, and Sustainability Management Perspective. In Responsible Management in Emerging Markets (pp. 1-34). Palgrave Macmillan, Cham.

    53. Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. In Digital Transformation in Business and Society (pp. 61-81). Palgrave Macmillan, Cham.

    54. Avornyo, F., Mahmoud, M. A., Adeola, O., Hinson, R. E., & Boateng, R. (2020). Social Media Technologies and Export Marketing. In Digital Transformation in Business and Society (pp. 83-102). Palgrave Macmillan, Cham.

    55. Hinson, R. E., Adeola, O., Lituchy, T. R., & Amartey, A. F. O. (2020). Introduction to Customer Service Management in Africa: A Strategic and Operational Perspective. In Customer Service Management in Africa (pp. 1-7). Productivity Press.

    56. Mogaji, E., Maringe, F., & Hinson, R. E. (2020). Conclusion: Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In Strategic Marketing of Higher Education in Africa (pp. 238-249). Routledge.

    57. Mogaji, E., Maringe, F., & Hinson, R. E. (2020). Exploring factors influencing student choice in Africa: introduction to edited collection. In Higher Education Marketing in Africa (pp. 3-13). Palgrave Macmillan, Cham.

    58. Mogaji, E., Maringe, F., & Hinson, R. E. (2020). Introduction: Higher education strategic marketing and brand communications in Africa. In Strategic Marketing of Higher Education in Africa (pp. 1-8). Routledge.

    59. Hinson, R. E., & Mogaji, E. (2020). Co-creation of value by universities and prospective students: towards an informed decision-making process. In Higher Education Marketing in Africa (pp. 17-46). Palgrave Macmillan, Cham.

    60. Mogaji, E., Maringe, F., & Hinson, R. E. (2020). Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice, and policy. In Higher Education Marketing in Africa (pp. 397-413). Palgrave Macmillan, Cham.

    61. Osabutey, E. L., Hinson, R. E., & Adeola, O. (2020). Potential symbiotic Sino-African relations and policymaking: Underexplored, under-researched or clearly misunderstood? In Chinese Organizations in Sub-Saharan Africa (pp. 53-73). Routledge.

  • Qualifications (Education)


  • Research Areas


  • Honours & Awards


  • Appointments/Affiliations