The Center for Strategic Business and Professional Development (CSBPD), in collaboration with Woyeje Media Academy (WMA) has commenced a 10-week intensive hands-on media training on January 10, 2026, at the main campus.
The training programme which is running until March 14, 2026, is aimed at preparing participants for real-world media practice, equipping them with practical skills and industry insights.
Giving her opening remarks at the training, the Director of CSBPD, Mrs. Araba Hackman Akanji, on behalf of GCTU Management, warmly welcomed the participants to the training. She emphasized that GCTU is a technology-focused institution with a strong mandate in innovation and industry relevance. Mrs. Akanji noted that CSBPD handles the non-academic programmes of the University. “The University extends its impact beyond traditional academia to deliver practical, professional and industry-aligned training programmes, just like what you are doing here,” she stated. Mrs. Akanji added that this training programme is part of GCTU’s commitments to skill development and employable skills. “Your success in this training depends on your commitment. It depends on you. You are expected to participate fully, so be punctual, respectful to your facilitators and colleagues and be teachable,” she remarked.
The training programme is being expertly facilitated by the CEO/Director of WMA, Mrs. Adjoa Owusu Kusi. The facilitator indicated that WMA is an institution born out of a simple but powerful belief that talent must be sharpened, voices must be trained and stories must be told with skill. “This intensive media skills development programme is not designed to be easy. It is actually designed to be effective.
You will be challenged intellectually, creatively and professionally,” she said. Mrs. Kusi extolled the power of media – the power to shape opinions. “People have opinions but the influence you have shapes the opinions they already have. The power to educate influences culture and holds society accountable. With that power comes responsibility. So we do not just have the power but we are also responsible for how we execute it,” she elaborated. Mrs. Kusi indicated that participants would be taken through practical sessions and hands-on exercises in:
- Broadcasting and presentation
- Communication and voice development
- Digital media
- Storytelling
- DJ training
- Content production
- Audiovisual skills
- Media ethics
- Confidence building
- Real-world media practice
