Professor George Kofi Amoako

Director, Directorate of Research, Innovation and Consultancy, GCTU

  • Profile

    George Kofi Amoako, is an Associate Professor and The Director of the Directorate of Research, Innovation and Consultancy at Ghana Communication Technology University (GCTU) Accra Ghana. He has been an Associate Professor since 1st March2020 and currently lectures at the Marketing Department of GCTU. He has taught at Central University Accra Ghana, Lancaster University Ghana Campus, Webster University Ghana Campus, Academic City University College Accra and University of Professional Studies Accra Ghana.

    An academic and a practising Chartered Marketer (CIM-UK). He was educated in Kwame Nkrumah University of Science and Technology in Kumasi Ghana and at the University of Ghana and the London School of Marketing (UK). He obtained his PhD at London Metropolitan University UK. He obtained Post Graduate Certificate in Education from University of Cape Coast, Ghana in 2014 and Postgraduate International Certificate in Academic Practice from Lancaster University UK in 2018.

    He has considerable working, research, teaching, and consulting and practise experience in the application of Marketing Theory and principles to everyday marketing challenges and management and organisational issues. He has over 28years teaching and working experience in academia and industry both in Ghana, Africa and Europe.

    He worked as Head of Lucas Desk at Mechanical Lloyd Company in Accra Ghana, Regional Sales Manager for Fan Milk Ltd Accra Ghana, Training Consultant at Carmic London UK and as faculty at various university colleges in London UK. He has also been the head of marketing department at Central University for 5 years and acting dean of the Central Business School on three different occasions. He a vast experience in higher education quality assurance through the many assignments for the Ghana Tertiary Education Commission (GTEC). He has consulted for Public Sector and Private organisations both in Ghana and UK.

    He has a strong passion for strategy, branding, services marketing and management, sustainability management, project management, service quality, customer engagement- E-business, marketing and entrepreneurship and CSR issues in corporate world. George has published extensively in internationally peer-reviewed academic journals (A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe and Australia. Professor George Amoako has supervised to successful completion six (6) Doctor of Business Administration graduates and have just completed supervising four (4) PhD students who graduated in 2022.

    He is a PhD examiner for University of Cape Coast, GIMPA, Kwazulu Natal University in South Africa and Open University Malaysia. George was also a judge on British Council Ghana Duapa Challenge in 2017. He has also featured of GTV(Ghana’s premier TV station) on Counselling Time as well as Classic FM an Accra based Morning Radio Show on various youth and national issues.

    George is a twice recipient of Academy of Management Scholarship for faculty development in Africa for 2012 and 2013; a recipient of Academy of Marketing Science J. Sheth Scholarship Award in 2013 and Africa CSR Leadership Award, Le Meridian (2015) in Mauritius. Consultant/Facilitator for British Council Connecting Classroom 4 project (December 2018 to Date) and Job for the Youth Program 2019. George has also done training for Bank of Ghana, Ghana Insurance Commission, Ghana Civil Aviation Authority, Ghana Ports and Harbour Authority and many more. Prof. George Amoako is the founding president of Campus Christian Family at KNUST and is currently the chairman for the national management committee for CCF.

    Prof. Amoako was also the GRASAG Legon Chapter President and served on the University Council for the University of Ghana during his term. He has a strong interest in marketing strategy, branding, CSR, technology, sustainability marketing and entrepreneurship issues and business development projects for the youth and businesses.

  • Publications

    No. PUBLICATION
    1 Preko, A., Amoako, G. K., Dzogbenuku, R. K., & Kosiba, J. (2023). Digital tourism experience for tourist site revisit: an empirical view from Ghana. Journal of Hospitality and Tourism Insights, 6(2), 779-796.
    2 Ledi, K. K., Ameza-Xemalordzo, E., Amoako, G. K., & Asamoah, B. (2023). Effect of QR code and mobile money on performance of SMEs in developing countries. The role of dynamic capabilities. Cogent Business & Management, 10(2), 2238977.
    3 Amoako, G. K., Ampong, G. O., Gabrah, A. Y. B., de Heer, F., & Antwi-Adjei, A. (2023). Service quality affecting student satisfaction in higher education institutions in Ghana. Cogent Education, 10(2), 2238468..
    4 Amoako, G. K., Obuobisa-Darko, T., Dartey-Baah, K., & Sedalo, G. (2023). A conceptual framework on finding the nexus between sustainability and desired outcomes for smart cities–the moderating role of green leadership. International Journal of Tourism Cities
    5 Amoako, G. K., Caesar, L. D., Dzogbenuku, R. K., & Bonsu, G. A. (2023). Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC. Journal of Hospitality and Tourism Insights, 6(1), 110-130
    6 Amoako, G. K., Doe, J. K., Tsegah, M., & Martins, A. (2023). SMS advertisement and purchasing intentions: an emerging market perspective. International Journal of Internet Marketing and Advertising, 18(2-3), 181-201.
    7 Dzogbenuku, R., Amoako, G. K., and Martins, A. (2022). "The Mediating Role of Financial Service Branding on Investment Decisions: An Emerging Market Perspectives. International Journal of Emerging Markets-Emerald.
    8 Braimah, S. M., Amoako, G. K., Abubakari, A., Ampong, G. O. A., & Ofori, K. S. (2022). Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy. Society and Business Review, (ahead-of-print).
    9 Amoako G. K, Caesar. D. L., De Heer, F & Martins, A. (2022). Service quality and customer satisfaction: the moderating effect of innovation at KFC. International Journal of Business Excellence
    10 Amoako, G. K. Doe, J. K,Tsegah,M & Martins, A (2023). SMS advertisement and purchasing intentions: an emerging market perspective. International Journal of Internet Advertising and Marketing.
    11 Amoako, G. K., Doe, J. K., & Dzogbenuku, R. K. (2021). Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing. Society and Business Review. EMERALD
    12 Dartey-Baah, K., & Amoako, G. K. (2021). A review of empirical research on corporate social responsibility in emerging economies. International Journal of Emerging Markets. EMERALD A Ranked
    13 Dartey-Baah, K., & Amoako, G. K. (2021). Global CSR, drivers and consequences: a systematic review. Journal of Global Responsibility. EMERALD
    14 Amoako, G. K., Dzogbenuku, R. K., & Kumi, D. K. (2021). Service recovery and loyalty of Uber sharing economy: The mediating effect of trust. Research in Transportation Business & Management, 100647.Elsevier
    15 Dzogbenuku, R.K., Amoako. G.K., Kumi, D. K. & Bonsu., G.A. (2022). Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender, Journal of International Consumer Marketing. DOI: 10.1080/08961530.2021.1917468-Taylor & Francis..
    16 Amoako, G. K., Obuobisa-Darko, T., & Marfo, S. O. (2022). Stakeholder role in tourism sustainability: the case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana. International Hospitality Review. EMERALD
    17 Amoako, G. K. (2022). Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective. Business Perspectives and Research, 2278533720987022.SAGE
    18 Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2021). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review. Emerald
    19 Dzogbenuku, R. K., Doe, J. K., & Amoako, G. K. (2022). Social media information and student performance: the mediating role of hedonic value (entertainment). Journal of Research in Innovative Teaching & Learning
    20 Amoako, G., Omari, P., Kumi, D. K., Agbemabiase, G. C., & Asamoah, G. (2022). Conceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market. Journal of Risk and Financial Management, 14(12), 604. MDPI AG. Retrieved from http://dx.doi.org/10.3390/jrfm14120604
    21 Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2021). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review
    22 Amoako, G. K., Dzogbenuku, R. K., Doe, J., & Adjaison, G. K. (2022). Green marketing and the SDGs: emerging market perspective. Marketing Intelligence & Planning. EMERALD
    23 Amoako, G. K., Dzogbenuku, R. K., & Abubakari, A. (2020). Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behaviour. International Journal of Productivity and Performance management. Emerald
    24 Amoako, G. K., Bonsu, G. A., Caesar, L. D., & Osei-Tete, F. (2021). Finding the nexus between green supply chain practices and sustainable business advantage: an emerging market perspective. Management of Environmental Quality: An International Journal. Emerald
    25 Amoako, G. K. (2020). A conceptual framework: Corporate environmental management activities and sustainable competitive advantage. Management of Environmental Quality: An International Journal, 31(2), 331-347.Emerald
    26 Amoako, G. K. (2022). Customer Satisfaction: Role of Customer Service, Innovation, and Price in the Laundry Industry in Ghana. Journal of African Business, 1-19.Taylor & Francis
    27 Amoako. G. K. Adams G.B.& Doe J .K(2020): Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings, Journal of Business-to-Business Marketing, DOI:10.1080/1051712X.2020.1713563
    28 Amoako, G. K. (2019). Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—an Emerging Market Perspective. Journal of Relationship Marketing, 1-29.
    29 Neequaye, E. K., Amoako, G. K., & Attatsitsey, M. (2019). Corporate social responsibility and purchase intentions: perceptions and expectations of young consumers' in Ghana. International Journal of Sustainable Society, 11(1), 44-64. Scopus
    30 Dzogbenuku, R. K., Amoako, G. K., & Kumi, D. K. (2019). Social media and student performance: the moderating role of ICT knowledge. Journal of Information, Communication and Ethics in Society. Emerald Scopus
    31 Amoako, G. K., Neequaye, E. K., Kutu-Adu, S. G., Caesar, L. D., & Ofori, K. S. (2019). Relationship marketing and customer satisfaction in the Ghanaian hospitality industry. Journal of Hospitality and Tourism Insights. Emerald[SCOPUS].
    32 Amoako, G.K., Dartey-Baah, K., & E, Sokro (2020). ‘Factors Influencing Teaching as a Career Choice in both Public and Private Universities" Journal of Applied Research in Higher Education-(Emerald Scopus).
    33 Amoako, G., Dartey-Baah, K., Owusu-Frimpong, N., & Kebreti, C. (2019). Corporate social responsibility: perspectives of foreign and local oil marketing companies in Ghana. Communicatio, 45(3), 67-92. [SCOPUS].
    34 Amoako, G. K., & Okpattah, B. K. (2018). Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society. [SCOPUS]..
    35 Amoako, G. K., Okpattah, B. & Arthur. (2019). “The impact of Social Media Marketing on Brand Equity-A Perspective of the Telecommunication Industry in Ghana” Journal of Business & Retail Management Research (JBRMR) Vol. 13 Issue 3 April 2019
    36 Amoako, G. K .Kutu-Adu, G.Caesar, & Neequaye, E (2018).’Relationship Marketing and Repurchase Intension in Ghana’s Hospitality Industry: An empirical Examination of Trust and Commitment’. Journal of Relationship Marketing (DOI-10.1080/15332667.2018.1534059) (Taylor & Francis-Scopus).
    37 Amoako, G. K., Anabila, P., Effah, E.A. & Kumi, D. (2017). Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective. International Journal of Bank Marketing, 35(6) 983-996. [SCOPUS].
    38 Amoako, G. K., Okpattah, B. K., Gameti, D., & Attatsitsey, M. (2017). Re-branding and performance at Ghana Oil Company Limited: An empirical study. African Journal of Business and Economic Research, 12(2-3), 91-111.Scopus.
    39 Appiah-Adu, K., Okpattah, B. & Amoako, G. K. (2017). Building Capability for Organizational Success: An Emerging Market Perspective. Journal of African Business (In print). [SCOPUS].
    40 Appiah-Adu, K., Okpattah, B. & Amoako, G. K. (2017). Building Capability for Organizational Success: An Emerging Market Perspective. Journal of African Business (In print). [SCOPUS].
    41 Amoako, G. K., Amoah, G. & Attatetsey, M. (2016). How organisational performance is affected by strategic corporate social responsibility (CSR). European Journal of Economics and Management, 3(3), 129-147
    42 Appiah-Adu, K. & Amoako, G. K. (2016). The Execution of Marketing Strategies in a Developing Economy: A Case Study of Selected Market Leaders. African Journal of Economic and Management Studies (Emerald Insight), 7(1), 9-29. [SCOPUS].
    43 Amoako, G. K., Dzogbenuku, R. K. and Doe, J. K. (2016). How Service Experience Leads to Brand Loyalty: Perspective from the Telecom Sector in Ghana. IUP Journal of Brand Management, 13(2), 33.
    44 Amoako, G. K., Appiah-Adu, K. and Tagoe, C. (2015). The effects of service quality on customer satisfaction and brand loyalty. Central Enquiry, 1(1), 27-45
    45 Amoako, G. K., & Goh, M.K. (2015). Corporate Governance Practices of State-Owned Enterprises in Ghana: An Analysis. IUP Journal of Corporate Governance, 14(2), 44.
    46 Amoako, G. K., Adjaison, G. K., and Osei-Bonsu, N. (2015). Employee and corporate branding: antecedents of change management. International Journal of Globalisation and Small Business, 7(1), 26-38. [SCOPUS].
    47 Amoako, G. K., Dzogbenuku, R.K., and Ahiabor, G.K (2014). Customer Service and Customer Retention in Ghana's Banking Sector: The Case of SG SSB Bank (Societe Generale, Ghana). Indian Journal of Marketing. 44(1), 33-43. [SCOPUS].
    48 Amoako, G. K., Doe, J.K., & de Heer, F. (2014). Innovation and marketing in Africa–a Ghanaian perspective. International Journal of Technology Marketing, 9(4), 356-375.
    49 Amoako, G. K., & Adjaison, G. K. (2012). Non-empirical analysis of the relationship between personal branding and individual performance. Journal of marketing and operations management research, 2(3), 117.
    50 Amoako, G. K. (2012). Improving Customer Service in the Banking Industry. International Business Research, 5(4), 134-148
    51 Amoako, G. K., Dartey-Baah, K., Dzogbenuku, R.K., & Junior, S.K. (2012). The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana. African Journal of Marketing Management, 4(2), 65-79.
    52 Amoako, G. K. and Dartey-Baah, K. (2012). An analysis of the impact of strategic marketing on the Profitability of Rural Banks - A Case Study of Dangme Bank. International Journal of Marketing Studies, 4(2), 150-156.
    53 Amoako, G. K., Arthur, E., Christiana, B., & Katah, R.K. (2012). The Impact of Effective Customer Relationship Management on Repurchase - A case study of Golden Tulip-Accra Ghana. African Journal of Marketing Management, 4(1), 17-29.
    54 Amoako, G. K. (2012). Relationship between CSR and Corporate Reputation - A Ghanaian Perspective. Social Responsibility Review, 6(4), 56-74
    55 Bening, E, Amoako, G.K. & Shalin, E (2012). Keeping Products of Higher Education Institutions of Relevance to Industry a reason to stay in Touch with Alumni. Journal of Education and Practice, 3(5), 40-46
    56 Amoako, G. K. (2012). Ethical Challenges in Advertising-Case of Ghana. Multidisciplinary Journal for Applied Ethics,1(1), 43-54
    57 Amoako, G. K., Agbola, R.M., Sokro, E. & Dzogbenuku, R. (2011). The Realities about Corporate Social Responsibility Activities of Mobile Telecommunication Firms in Ghana. Social Responsibility Review, 5(4), 20-32
    58 Dartey-Baah, K. and Amoako, G.K. (2011). Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective. European Journal of Business and Management, 3(9), 1-8
    No. EDITED BOOK PUBLICATION
    59 Agbola, R.M., Sokro, E. & Amoako, G.K. (2012). Strategic Management: A Ghanaian Experience. Accra, Ghana: Universities of Ghana Publishers
    60 Amoako,G.K, Dzogbenuku,R.K & Arthur E.(2016) Fundamentals of Marketing.
    No. BOOK CHAPTERS
    61 Amoako, G. K. (2022). A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19. In Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 (pp. 160-179). IGI Global.
    62 Aseidu, E., Boakye, A. N., Amoako, G. K., & Malcalm, E. (2023). Gender and Sustainability in Africa. In Corporate Sustainability in Africa: Responsible Leadership, Opportunities, and Challenges (pp. 319-345). Cham: Springer International Publishing.
    63 Amoako, G. K., Bonsu, G. A., Gabrah, A. Y. B., & Ampong, G. O. A. (2023). Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework. In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 170-188). IGI Global
    64 Amoako, G. K., Coffie, I. S., & Ocloo, E. C. (2023). Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers. In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 129-148). IGI Global.
    65 Abiew, G. E., Amoako, G. K., & Anwana, E. (2023). Green Human Resource Practices and Sustainability Performance: Evidence from Ghana. In Corporate Sustainability in Africa: Responsible Leadership, Opportunities, and Challenges (pp. 427-443). Cham: Springer International Publishing
    66 Gabrah, A. Y. B., Amoako, G. K., & Ampong, G. O. A. (2023). Africa’s Response to SDGs: Barriers and Challenges. In Corporate Sustainability in Africa: Responsible Leadership, Opportunities, and Challenges (pp. 47-63). Cham: Springer International Publishing.
    67 Nyamekye, M. B., Agbemabiese, G. C., & Amoako, G. K. (2022). Factors Leading to Increased Online Engagement. In Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 (pp. 139-159). IGI Global.
    68 Amoako, G.K, Agbemabiase. G, Bonsu, G.A & Sedalo, G (2022). ‘A Conceptual Framework-Creating Competitive Advantage through Green Communication in Tourism and Hospitality Industry’. Green Marketing in Emerging Economies-A Communications Perspective-Editors: Mogaji, E., Adeola, O., Adisa, I., Hinson, R.E., Mukonza, C., Kirgiz, A.C. (Eds.). Palgrave McMillan.
    69 Amoako, G. K. (2022). Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective. In Handbook of Research on Teaching Strategies for Culturally and Linguistically Diverse International Students (pp. 75-94). IGI Global.
    70 Amoako, G. K. (2021). The Role of Corporate Social Responsibility in Business Sustainability. Global Challenges to CSR and Sustainable Development: Root Causes and Evidence from Case Studies, 229.SPRINGER
    71 Amoako, G. K., Ansah, E. K., Baah-Ofori, R. and Som G. N. K. (2021). Corporate social responsibility, Firm Reputation and Reputational Risk: A Case of the Banking Sector in Ghana. Corporate Social Responsibility (CSR) Practices toward Economic, Environmental, and Social Balance.
    72 Amoako, G. K., Agbemabiase. G, Bonsu, G. A. and Sedalo, G. (2022). ‘A Conceptual Framework-Creating Competitive Advantage through Green Communication in Tourism and Hospitality Industry’. Green Marketing in Emerging Economies-A Communications Perspective-Editors: Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., Kirgiz, A. C. (Eds.)
    73 Amoako, G. K., and Dartey-Baah, K. (2020). Corporate social responsibility: Strategy for boosting brand perception and competitive advantage. In CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies (pp. 65-78). IGI Global
    74 Boachie, C. and Amoako, G. K. (2017). The application of Statistical Methods. In CSR Research. In Lauesen, L. & Crowther, D. (Eds), Handbook of Research Methods in CSR. Edward Elgar Publishing UK.
    75 Appiah-Adu, K. and Amoako, G. K. (2016). Marketing Strategies and Effective Decision Making: A Study of Enterprise Insurance, Nestle and UT Bank. In Puplampu, B., Appiah-Adu, K. and Djokoto, J. (Eds), Perspectives on Business and Management in Ghana (pp. 9-46). Accra, Ghana: Smartline Publishing
    76 Amoako, G.K., Dzogbenuku, R. and Baffoe, D (2016). Importance of Marketing in Nation Building; Ghanaian Perspective. In Puplampu, B., Appiah-Adu, K. and Djokoto, J. (Eds), Perspectives on Business and Management in Ghana (pp. 47 – 66). Accra, Ghana: Smartline Publishing
    77 Appiah-Adu, K. and Amoako, G. K. (2016). Case Studies of Nestle’s (Ghana & Cote d’Ivoire) Successfully Unique Strategies (Chapter 9). In Sheth, J., Sinha, M. and Shah, R. (Eds). Breakout Strategies for Emerging Markets: Business Tactics for Achieving Market Growth. Pearson Publishing: Old Tappan, NJ, USA
    78 Amoako, G.K. (2016). CSR Practices of Multinational Companies (MNCs) and Community Needs in Africa: Evidence of Selected MNCs from Ghana. In Vertigans, S., Idowu, S. & Schmidpeter, R. (Eds.), Corporate Social Responsibility in Sub Saharan Africa (pp. 217-240). Springer International Publishing
    79 Baah-Ofori, R., and Amoako, G. K. (2015). Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana. In Khanlari, A. (Ed.), Strategic Customer Relationship Management in the Age of Social Media (pp. 72-94). IGI Global
    80 Amoako, G. K., Adjaison, G. K., Kumi, D. K., and Asamoah, F. (2015). Using MIS for Strategic Planning and Management Control in Tourism Industries. In Hajime, E. (Ed.), New Business Opportunities in the Growing E-Tourism Industry (pp. 20-42). IGI Global. [SCOPUS].
    81 Amoako, G. K. (2015). The role of Corporate Governance in Business Performance in Ghana. In Cookburn, T., Jahdi, K. S. and Wilson, E. (Eds). Responsible Governance: International Perspectives for New Era. Business Expert Press. New York. USA.
    82 Amoako, G. K., Adjaison, G. K., and Osei-Bonsu, N. (2015). Role of Strategic Change Management in Emerging Markets: Ghanaian Perspective. Organizational Change Management Strategies in Modern Business, 328.
    83 Amoako, G. K., De Heer, F., and Baah-Ofori, R. (2015). Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana. In Nilanjan, R. (Ed.), Emerging Innovative Marketing Strategies in the Tourism Industry (pp. 97-115). IGI Global. [SCOPUS].
    84 Amoako, G. K., Dzogbenuku, R. K. and Agyei, A. (2013). The Impact of Television Advertising on the Sales of Fast-Moving Consumer Goods: A Case Study of Promasidor Ghana Limited (Accra). In Business Management and Information Technology (pp. 92-105). Prestige Institute of Management, Dewas, India.
    85 Amoako, G. K., Agbola, R. M., Dzogbenuku, R. K., and Sokro, E. (2013). CSR and education: The Ghanaian and African perspective. In Crowther, D. & Jamilah, A, (Eds.), Education and Corporate Social Responsibility International Perspectives (pp. 185-222). Emerald Group Publishing Limited. [SCOPUS]

  • Qualifications (Education)

    DATE DEGREE/QUALIFICATION INSTITUTION
    2012 – 2017 PhD (Marketing) London Metropolitan University, London, UK
    2018 Postgraduate International Certificate (Academic Practice) Lancaster University UK
    2014 Post Graduate Certificate (Education) University of Cape Coast, Ghana
    2005 Post Graduate Diploma (Marketing) Chartered Institute of Marketing(UK)
    1999 – 2001 MBA (Marketing) University of Ghana, Accra-Ghana
    1989 – 1992 BSc (Agricultural Science) Kwame Nkrumah University of Science and Technology

  • Professional Training

    DATE INSTITUTION
    2010 Certified Business Specialist; Academy of Business Strategy, UK
    2007-Date Chartered Member; Chartered Institute of Marketing, UK
    1999-Date Chartered Member; Chartered Institute of Marketing Ghana
    2008 Member; Association of Teachers and Lecturers (ATL), UK
    2009 Member; Chartered Management Institute, UK
    2005 Fellow; America Academy of Project Management, USA
    2006 Master Project Manager (MPM); America Academy of Project Management, USA

  • Positions Held/Served

    DATE POSITION HELD
    Experience in teaching at a number of British Colleges (Meridian Business School, London, and Leicester College of Professional Studies, London - West End College, London) and in Ghana, at Ghana Institute of Management and Public Administration and Central University
    Teaching experience with Lancaster University Ghana Campus (6years experience).
    Teaching experience with Webster University Ghana Campus (5 years teaching experience)-Familiar with the American Educational System
    Extensive presentations at local and international conference, seminars and scientific meetings in South Africa, USA, Rwanda, Finland, Germany, Greece, UK and Ghana.
    He has over 1630 citations (Google Scholar Citation); a top 2% author with over 16000 views (Academia.edu).
    External PhD Examiner University Kwazulu Natal South Africa.
    External PhD Examiner Open University Malaysia
    Doctor of Business Administration Thesis Examiner and Supervisor Swiss Business School Switzerland through NIBS Ghana.
    Have supervised six (6) DBA theses to completion and students have graduated in 2019.
    Have supervised four (4) PhD theses to completion and students have graduated in 2022
    Currently Supervising one (1) PhD students who is in his final year
    Panel Member and Chair on Ghana Tertiary Education Commission( GTEC) Assignment at Koforidua Technical University, Data Link Institute and Synergies Institute in Ghana in March April and May 2018,Accra Technical University and Bolgatanga Polytechnic BTec Marketing, GIMPA PhD Program, Ghana Telecom University 2019, Kumasi Technical University 2020,University of Cape Coast 2021, Kwame Nkrumah University of Science and Technology Kumasi 2021,Takoradi Technical University 2021,Accra Business School 2021, All Nations University Koforidua 2021, Perez University College Pomadzie 2021, Africa University College of Communication 2021,Data Link Institute Tema 2021,
    DATE UNIVERSITY LEVEL
    2000-2001 Member, University Council University of Ghana.
    2015 – 2019 Chair, Conference and Research Committee – CBS
    2015 – 2019 CBS Representative, Graduate Board – CU.
    2010 – 2013 Chief Examination Invigilator, Central University College.
    2010 – 2011 Chair, Course Review Committee, Life Management Skills
    2010 Member, UWLD Courses Review Committee
    Dec. 2021-Date Director at Directorate Research, Innovation and Consultancy-GCTU
    June 2015/16 Acting Dean, Member, Central Business School
    2013 – 2017 Head, Department of Marketing, Central Business School
    2011 – 2012 Member, Central Business School Management Committee
    2000 – 2001 Member - University Council, University of Ghana, Accra – Legon
    2000 – 2001 President, Master of Business Administration (MBA) Class.
    2000 – 2001 Member - University Council, University of Ghana, Accra – Legon
    2000 – 2001 Member - University Council, University of Ghana, Accra – Legon
    2000 – 2001 Member - University Council, University of Ghana, Accra – Legon
    DATE EXTERNAL COMMUNITY & CONSULTANCY SERVICE
    2015-Date Chairman and member Ghana Tertiary Education Commission various panels across Ghana
    2013 – Date Chairman. Campus Christian Family. National Management Committee
    2016 – Date Area Covenant Family Leader, ICGC – Holy Ghost Temple, Adenta.
    June 2015 Consultant Trainer, Bank of Ghana at Atlantic Hotel Takoradi Ghana
    March 2015 Facilitated in-house training on Customer Service for Densu Industry in Accra Ghana
    Feb 2015 Main Speaker, Chartered Institute of Marketing CIM-UK CPD Series at British Council, Accra on “Practical Insights to Business Strategy Development and Change Management
    2015 Consultant: Customer Service Training for Staff at Densu Industries Accra.
    2014 – 2015 Consultant, Ecoman Consulting
    2012 – 2012 Consultant, Branding and Repositioning of NYEP at the National Youth Employment Program, Ghana.
    2010 – 2011 Consultant, Global Training Consultants (London, United Kingdom).
    2008 – 2010 Director, Georcynn Consultancy Services (London, United Kingdom).
    2000 – 2003 Deacon and Youth Pastor, ICGC – Faith Temple, Ofankor.
    2000 – 2001 President, Graduate Students Association of Ghana (GRASAG), University of Ghana Legon Chapter.
    2000 – 2001 Member, University Council (University of Ghana). Ghana
    1990 – 1992 Founding President, Campus Christian Family. KNUST
    1990 – 1992 Member, KNUST Chaplaincy Council

  • Areas of Expertise/Research

    Strategy, Marketing, Branding,
    CSR Tourism and Hospitality,
    Sustainability, E-Business,
    Customer Service and Entrepreneurship

  • Conference/Seminars/Workshops

    CONFERENCES/SEMINARS/WORKSHOPS ATTENDED
    Amoako, G. K and Okpattah, B. (2020). Presented a Paper Titled ‘Developing Business Analytics Capability for Competitive Advantage in Emerging Markets’ at The European Conference on Information Systems (ECIS). Virtual International Conference. Presented on 23rd June 2020.
    Amoako, G. K. E.Sokro, Dzogbenuku, K. R. & O. Zungbey. (2019). Decent Job and Job Satisfaction among Women: The Ghanaian Perspective. Accepted for presentation at UNU-WIDER DEVELOPMENT Conference in Thailand in September 2019. (A competitive paper presentation with full scholarship from the United Nations).
    Arthur E., Amoako G. K. and Dzogbenuku, R. K. (2019). Relationship Marketing and Brand Equity: The Case Study of GCB presented at Academy of Marketing Conference 2019. Held at Regent’s University London from Tuesday 2nd July, 2019.
    Appiah-Adu, K., Amoako, G. K. and Okpattah, B. (2017). Corporate Social Responsibility, Customer Satisfaction & Loyalty in Ghana’s Telecommunication Sector (competitive paper presented at the world’s leading marketing scholars’ conference, American Marketing Association Conference, San Francisco, 3-6th August 2017).
    Amoako, G. K., Krebeti C., and Owusu-Frimpong, N. (2016). Branding in the Education Services Industry in Ghana: The case of Private Universities. Paper presented at Academy of Marketing Conference, July 4-8, 2016, in Newcastle, United Kingdom
    Amoako, G. K. and Appiah-Adu, K. (2015). Branding and Economic Development: The Case of Ghana. Paper presented at LCBR European Marketing Conference, June 29-30, 2015. Lisbon, Portugal
    Amoako, G. K., Dartey-Baah, K., & Amponsah-Tawiah, K. (2013). Making it Meaningful: Exploring the Concept of CSR in Africa. Paper presented at the Academy of Management Africa Conference, January 7-10 in Johannesburg, South Africa
    Amoako, G. K. (2012). Managing Corporate Reputation through CSR Activities-Challenges in Ghana. Paper presented at 11th International Conference on CSR, May 8-10, 2012, Lahti, Finland
    Amoako, G. K. & Baffoe, D. (2012). The Impact of Green Marketing on the Purchasing Behaviour of Students in Ghana. Paper presented at conference co-organised by the Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing and the Bucks New University- UK, June 13-15, Thessaloniki – Greece
    Amoako, G. K. & Dzogbenuku, K. R. (2012). Stakeholders’ perspective of Graduate Marketability in Ghana: A Comparative Analysis of Local and Foreign Trained Products. Paper presented at the Lupcon Centre for Business Research (LCBR), August 9-10, 2012 at Munich Hotel, Berlinder Strasse, Germany
    Amoako, G. K. (2012). The Influence of CSR activities on Purchasing Behaviour of Customers in the Telecommunication Industry-A Case of Ghana. Paper presented at the Academy of Management and African Academy of Management Faculty Development Workshop - Doctoral Colloquium, June 17 -23, 2012 in Kigali, Rwanda

  • Honours/Awards

    HONOURS /AWARDS
    A twice recipient of Academy of management Scholarship for faculty development in Africa for 2012 and 2013.
    A recipient of Academy of Marketing Science J. Sheth Scholarship Award in 2013 and Africa CSR Leadership Award, Le Meridian (2015) in Mauritius
    Quality Assurance Consultant/Facilitator for British Council Connecting Classroom 4 project (December 2018-2021) and Job for the Youth Program 2019 which dealt with entrepreneurship, marketing and financing for young adults in Ghana.