William Asamoah Owusu

Lecturer, Marketing Department

  • Profile

    I am a lecturer in the Department of Marketing at Ghana Communication Technology University. I have also been a marketing and entrepreneurship lecturer at Dominion University College and Regent University College in Ghana. At Regent, I was doubling as the Director of Educational Support Services, with the duty of bridging the gap between students and industry.

  • Publications

  • Qualifications (Education)

    DATE DEGREE/QUALIFICATION INSTITUTION
    Master of Business Administration (Marketing option) University of Leicester, United Kingdom
    Associate Postgraduate Certificate in Microfinance for Development University of Greenwich
    BSc. Agriculture Van Hall Larenstein, University of Applied Sciences, Netherlands

  • Professional Training

    I am an associate member of AdvanceHE (Teaching Skills Masterclass - TSMC), APM Group (Accrediting Professionals in Project Management PRINCE2) (all in The United Kingdom), EMES International Research Network and Association of African Entrepreneurs.

  • Positions Held/Served

    In addition to lecturing presently, I am a Coordinator of Entrepreneurship and a member of the Research and Innovation Committee in the Business School.

  • Areas of Expertise/Research

    My research interests include social entrepreneurship, indigenous entrepreneurship, small & medium enterprise development, scaling and Internationalisation of firms through constrained-based innovations in Emerging Markets.

    In my role as an academic, I have taught students causes like entrepreneurship, innovation management, principles of marketing, marketing management, international business management and other entrepreneurship and marketing related courses. I also offer my expertise to numerous high-profile organisations in public, private, NGO, and SME sectors.

    I am passionate about agribusiness because of my background and experience as an Agricultural Extension Officer with the Ministry of Food and Agriculture in Ghana. I assisted rural farmers in the best practices of producing, processing and marketing farm products for livelihood. In addition, I delivered entrepreneurial training to service users in the cottage industry with emphasis on ornamental plants, fruit & vegetable production and marketing as an Outreach Employment Officer at Heritage Care in London, the United Kingdom.

  • Conference/Seminars/Workshops

    DATE CONEFERENCES/WORKSHOPS/SEMINARS
    May 3&4, 2024 Bricolage in Frugal Innovation: Insights on Sustainable Social Entrepreneurship in Ghana>> 9th Annual Emerging Markets Institute. PhD Research Conference at Cornel University, SC Johnson College of Business, Ithaca, New York-USA.
    April 26 & 27, 2023 “Making do” with Waste: The Resourcing Behaviour of Agribusiness Entrepreneurs in Period of Crises. Insights from Ghana>> Paper presented during the 8th International Conference on Business Management and Entrepreneurial Development, April 26 - 27, 2023, Univ. for Professional Studies, Accra – Ghana (with Adom, K. and Mensah, K.).
    Sept. 11 & 12, 2019 Operationalizing Bricolage in Social Entrepreneurship: Empirical Evidence from Ghana>> Paper presented during the 2nd International Conference on Education, Technology & Entrepreneurship at Ghana Communication Technology University, Ghana (with Kwarteng, C.).
    August 17-18, 2016 Financing Social Entrepreneurship in an Era of Resource Scarcity>> Paper presented during the 4th University of Ghana Business School Conference on Business and Development.
    April 21-22, 2016 Models of Social Entrepreneurship. An Overview>> Paper presented at 2nd International Conference on Business Management and Entrepreneurial Development, April 21 - 22, 2016, Univ. for Professional Studies, Accra - Ghana
    July 1-4, 2013 Social Entrepreneurship: Effectuation and Bricolage Approaches to Venture Establishment in West Africa>> Paper presented during the 4th EMES International Research Conference on Social Enterprise "If Not For Profit, For What? And How?" University of Liege, Belgium
    May 22-24, 2013 Bricolage Approach to Venture Establishment in Africa>> Workshop at Center for Research on Entrepreneurial Change and Innovative Strategies (CRECIS), Université Catholique de Louvain, Louvain School of Management, Belgium
    May 6, 2013 Social Entrepreneurship and Resource Mobilization in Africa>> 4th Belgian Entrepreneurship Research Day (BERD) at Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Brussels, Belgium (with Janssen, F.) [http://www.solvay.edu/icite/events]

  • Honours/Awards